Posts in Healthcare

Digital marketing is constantly evolving and marketers in the healthcare industry need to be in touch with the trends in order to stay competitive. Along with technology, buyer behavior changes, so healthcare marketers must be in sync with their audience in order to stay connected to patients and still be able to reach out to […]

Determining the success of your digital marketing efforts lies heavily in how efficiently you track metrics that will allow you to measure ROI and your digital footprint. However, metrics aren’t a one size fits all situation. Important metrics vary from industry to industry and this is especially true for the healthcare industry. If you’re a […]

Healthcare Marketing comes hand in hand with compliance. With government regulations that put the Healthcare industry under a microscopic spotlight, marketing experts working with healthcare businesses have to be extra careful of the information that they put out there. While this seems like a very daunting task, the benefits are well worth it. The healthcare […]

Digital marketers in the healthcare industry have that extra challenge of making sure they’re always in compliance with government regulations to ensure products and services are marketed in accordance to the law. With such stringent laws, it can be intimidating to bring the marketing of healthcare services to the 21st century. But with today’s marketing […]

Digital marketing is changing the face of advertising as we know it . It’s benefits are numerous and cannot be ignored. With current trends, no matter what your business is, you’ve got to be present online. And healthcare is no exception. But how can this benefit the healthcare industry? Well, let’s consider the statistics first. According to Pulse […]