Posts in property development

Rich and engaging visual content is without doubt, one of the most critical tools in the property marketer’s arsenal. Leading research provider Nielsen and the IAB report that video is known to make a marketing campaign more effective through generating an increase in brand recall (+33%) and message recall (+45%).  At all stages of the buyer journey, rich […]

The cornerstone of any good property marketing strategy While we need to focus on digital marketing, it would be foolish to assume the print property brochure is dead. People still love the smell of paper, the texture, the weight, the vibrancy and the craftsmanship that goes into designing, illustrating and print finishing a beautiful property […]

Buyers in the very early stages are not ready to talk to agents or developers at first. They are only contemplating the idea of buying, and as such need broader information to orient themselves. At this stage, all we are trying to do is make contact with the buyer, help them out by providing some useful information […]

Your website is the most critical component of your digital marketing strategy. It should be thought of as your shop front, or web store – where customers come to browse, and do not leave without completing a transaction. They need to convert, and your website needs to provide that conversion. Many property developers currently create specific standalone websites […]

The Decline of Traditional Advertising Digital channels play an increasingly important role in influencing home-buyer decisions, but should be used in tandem with traditional property marketing and advertising tactics such as brochures and signage. Agents are still a vital part of the marketing and sales drive, and as valuable as their service is for the […]

The Changing Buyer Relationship The relationship between property developers and buyers/investors (hereafter referred to as buyers) is changing, along with how you can harness new digital marketing technologies to forge valuable connections with buyers, build significant competitive advantage, and ultimately, sell more homes. What is Digital Marketing?  Digital marketing is essentially a set of activities […]

90% of homebuyers search online during their home-buying process. Shoppers will perform an average of 11 searches prior to taking action on a real estate site. As investors in the market become more digitally aware and experienced, developers, agents and their marketing agencies have the opportunity to take advantage of sales channels, revolutionising the way […]