If a picture is worth a thousand words, and a video is 30 frames per second, then can you imagine communicating 30,000 words a second to your audience?   While the jury may be out on that math, video production is definitely one of the best ways to produce content for the demographic you wish […]

It is a known fact that people remember what they see more than what they hear. Infinite Images appear all over your Facebook/Instagram news feeds, how can you get your image/video to attract attention? Add Images To Facebook Updates For 2.3x More Engagement One cannot overlook the fact that there has been a decline in […]

Social media may be spreading like fire but most marketers are aware that it’s not as easy as it appears to be. However, the science behind an engaging social feed is easy to master. As in all aspects of life, timing is key in social media as well. We offer you a few ways you […]

Getting followers on social media is not as easy as big brands and bloggers make it seem.You wonder how they do it while you try so hard for some form of engagement. Allow us to unveil to you the science that will lead to more loyalty, actual conversions, and better customer experiences. Take notes ladies […]

Rich and engaging visual content is without doubt, one of the most critical tools in the property marketer’s arsenal. Leading research provider Nielsen and the IAB report that video is known to make a marketing campaign more effective through generating an increase in brand recall (+33%) and message recall (+45%).  At all stages of the buyer journey, rich […]

The cornerstone of any good property marketing strategy While we need to focus on digital marketing, it would be foolish to assume the print property brochure is dead. People still love the smell of paper, the texture, the weight, the vibrancy and the craftsmanship that goes into designing, illustrating and print finishing a beautiful property […]

Buyers in the very early stages are not ready to talk to agents or developers at first. They are only contemplating the idea of buying, and as such need broader information to orient themselves. At this stage, all we are trying to do is make contact with the buyer, help them out by providing some useful information […]

Your website is the most critical component of your digital marketing strategy. It should be thought of as your shop front, or web store – where customers come to browse, and do not leave without completing a transaction. They need to convert, and your website needs to provide that conversion. Many property developers currently create specific standalone websites […]

The Decline of Traditional Advertising Digital channels play an increasingly important role in influencing home-buyer decisions, but should be used in tandem with traditional property marketing and advertising tactics such as brochures and signage. Agents are still a vital part of the marketing and sales drive, and as valuable as their service is for the […]

The Changing Buyer Relationship The relationship between property developers and buyers/investors (hereafter referred to as buyers) is changing, along with how you can harness new digital marketing technologies to forge valuable connections with buyers, build significant competitive advantage, and ultimately, sell more homes. What is Digital Marketing?  Digital marketing is essentially a set of activities […]