Posts in Content Strategy

If a picture is worth a thousand words, and a video is 30 frames per second, then can you imagine communicating 30,000 words a second to your audience?   While the jury may be out on that math, video production is definitely one of the best ways to produce content for the demographic you wish […]

Prospecting can be an extremely tedious and difficult task if you don’t where to start or you don’t have the right tools. With the vast expanse of the Internet, it can seem daunting to wade through the information gateway in search for the perfect prospect that meets all the qualifications your business is looking for. […]

In the past, publishers covered every step of the process, from creating content, to curation and distribution. They were the opinion leaders of trends, brands and products. But as technology became more sophisticated, it brought new channels that gave an avenue for new voices, influencers and a massive publishing system for both companies and the […]

Brands nowadays are becoming one-stop media centres in this new marketing era. They create, publish and share their own content as a way to illustrate thought leadership, raise awareness and gain and keep new customers. But even as these companies take up such content marketing strategies, there are others which opt to curate and repost […]