How Important is Video Marketing?
If a picture is worth a thousand words, and a video is 30 frames per second, then can you imagine communicating 30,000 words a second to your audience? While the jury may be out on that math, video production is definitely one of the best ways to produce content for the demographic you wish […]
Time Management and Social Media
Social media may be spreading like fire but most marketers are aware that it’s not as easy as it appears to be. However, the science behind an engaging social feed is easy to master. As in all aspects of life, timing is key in social media as well. We offer you a few ways you […]
Digital Marketing Trends that Healthcare Experts Must Be Ahead Of
Digital marketing is constantly evolving and marketers in the healthcare industry need to be in touch with the trends in order to stay competitive. Along with technology, buyer behavior changes, so healthcare marketers must be in sync with their audience in order to stay connected to patients and still be able to reach out to […]
Crucial Metrics Healthcare Marketers Should be Tracking
Determining the success of your digital marketing efforts lies heavily in how efficiently you track metrics that will allow you to measure ROI and your digital footprint. However, metrics aren’t a one size fits all situation. Important metrics vary from industry to industry and this is especially true for the healthcare industry. If you’re a […]
What You Need to Bring Healthcare Marketing to the New Age
Digital marketers in the healthcare industry have that extra challenge of making sure they’re always in compliance with government regulations to ensure products and services are marketed in accordance to the law. With such stringent laws, it can be intimidating to bring the marketing of healthcare services to the 21st century. But with today’s marketing […]
How To Plan The Ultimate Social Media Strategy
Our previous blog post, 5 Tips For Effective Content, gives you tips on how to enhance the level of your content. Here are some more tips to help you build your marketing plan and create the ultimate social media strategy. If done well, blogging can lead to a successful social media campaign. There’s a big […]
Optimize Your Mobile PPC Strategy
Many companies do not have a dedicated mobile PPC strategy. In fact, an eConsultancy study found that no strategy exists at all in about one in five businesses, while 45% of companies are in the process of securing one. In addition, according to Google, more searches are being done via mobile rather than on desktop […]