Posts in optimization

For an online marketing campaign to obtain the right results, commitment is key. Commit to producing effective content, which creates a bond with the online community and is a way for them to see that your objectives go far beyond just revenue. Establish the definition of success for your company, so your content strategy can […]

Many companies do not have a dedicated mobile PPC strategy. In fact, an eConsultancy study found that no strategy exists at all in about one in five businesses, while 45% of companies are in the process of securing one. In addition, according to Google, more searches are being done via mobile rather than on desktop […]