Posts in social media strategy

If a picture is worth a thousand words, and a video is 30 frames per second, then can you imagine communicating 30,000 words a second to your audience?   While the jury may be out on that math, video production is definitely one of the best ways to produce content for the demographic you wish […]

Though not a new topic, social media marketing is only now approaching the maturation point for many big companies. Initially, their plans mainly consisted of posting compelling content to draw likes and followers. But now they have a more holistic view of the social media domain, seeking to fully take advantage of the multiple platforms […]

Instagram is the popular new kid on the block, with many brands taking to the social media platform to bolster their brand awareness and reach. But as it’s fairly new, many social media teams may view it as challenging. Check out these successful Instagram campaigns from 2014 to see what factors they had in common […]

Our previous blog post, 5 Tips For Effective Content, gives you tips on how to enhance the level of your content. Here are some more tips to help you build your marketing plan and create the ultimate social media strategy. If done well, blogging can lead to a successful social media campaign. There’s a big […]

For an online marketing campaign to obtain the right results, commitment is key. Commit to producing effective content, which creates a bond with the online community and is a way for them to see that your objectives go far beyond just revenue. Establish the definition of success for your company, so your content strategy can […]