Learn How To Listen
In the past, publishers covered every step of the process, from creating content, to curation and distribution. They were the opinion leaders of trends, brands and products. But as technology became more sophisticated, it brought new channels that gave an avenue for new voices, influencers and a massive publishing system for both companies and the […]
Curating Content for Brand Marketing
Brands nowadays are becoming one-stop media centres in this new marketing era. They create, publish and share their own content as a way to illustrate thought leadership, raise awareness and gain and keep new customers. But even as these companies take up such content marketing strategies, there are others which opt to curate and repost […]
5 Tips For Effective Content
For an online marketing campaign to obtain the right results, commitment is key. Commit to producing effective content, which creates a bond with the online community and is a way for them to see that your objectives go far beyond just revenue. Establish the definition of success for your company, so your content strategy can […]