Posts in content strategy

Though not a new topic, social media marketing is only now approaching the maturation point for many big companies. Initially, their plans mainly consisted of posting compelling content to draw likes and followers. But now they have a more holistic view of the social media domain, seeking to fully take advantage of the multiple platforms […]

Brands nowadays are becoming one-stop media centres in this new marketing era. They create, publish and share their own content as a way to illustrate thought leadership, raise awareness and gain and keep new customers. But even as these companies take up such content marketing strategies, there are others which opt to curate and repost […]

For an online marketing campaign to obtain the right results, commitment is key. Commit to producing effective content, which creates a bond with the online community and is a way for them to see that your objectives go far beyond just revenue. Establish the definition of success for your company, so your content strategy can […]