Posts in listening

Though not a new topic, social media marketing is only now approaching the maturation point for many big companies. Initially, their plans mainly consisted of posting compelling content to draw likes and followers. But now they have a more holistic view of the social media domain, seeking to fully take advantage of the multiple platforms […]

In the past, publishers covered every step of the process, from creating content, to curation and distribution. They were the opinion leaders of trends, brands and products. But as technology became more sophisticated, it brought new channels that gave an avenue for new voices, influencers and a massive publishing system for both companies and the […]