The Rise of Landing Pages: Increased Lead Flow & Optimized ROI
The phrase “landing page” is searched more than 90,000 times per month on Google. Do you know what the second most-searched landing page query is?
“What is a landing page?”
A landing page is a web page that specifically prompts the visitor to take a particular action. Everything on the page is focused on one goal. Creating more landing pages broadens your footprint on the digital horizon, which increases the number of conversion opportunities and leads.
Paid advertisements that direct the visitor to an unfocused web page is not likely to yield adequate results. Whereas advertising to drive traffic to a specific landing page will surely generate leads and possible sales conversions. Highly targeted landing pages make your visitor’s experience more convenient and user-friendly, while adding to your ROI.
Here are three reasons why landing pages are here to stay:
- Tailor-made Message: When you attach multiple keywords to a single webpage, it is likely that your page may get lost and not find its way to your target audience. A smart tactic to overcome this issue would be to create various individual landing pages that serve a specific purpose and deliver a single keyword. Tailoring the message through landing pages will lead to a more user friendly experience for the visitor and increase sales conversions.
- Reduced Ad Spend: Landing pages linked to a particular keyword raise higher ROI and are cost effective. It also increases your AdWords quality score due to a page copy that matches the ad’s keyword, which means getting better placement while spending less.
- Improved SEO performance: Conversion rates tend to be much lower with a higher bounce rate in paid advertising. A higher bounce rate on your website can hurt your SEO and lower your organic ranking. However, if the bounce rate is higher on your landing page, your website does not get penalized.
One must keep in mind though, that a landing page is not an end point. Providing a call to action, a form and a verification is not enough. Studies prove that there it is best to follow up with a second interaction right after the first. This may involve integrating landing pages, forms, thank you pages and emails. This is often termed as a ‘sales funnel’ or ‘integrated digital marketing campaign’.
If you’re considering using landing pages and sales funnels to your advantage, contact our team of specialists to guide you through a free consultation.