Social media may be spreading like fire but most marketers are aware that it’s not as easy as it appears to be. However, the science behind an engaging social feed is easy to master. As in all aspects of life, timing is key in social media as well. We offer you a few ways you can integrate time and social media effectively :
1. Post After Lunch To Reach More People
Research shows 3 p.m. to 1 a.m. is the optimal time to share on social media, with social traffic being at its highest in the late afternoon.
2. Find The Best Times For You To Share To Social Media
It’s generally said posting in the afternoon is the best way to grow your audience. But there are better times to post on social media than others. To find out when your own audience is active on social networks, use tools such as Google Analytics.
3. You Have One Hour To Keep A Follower
According to a study, 52% of people who Tweet your brand expect you to respond within one hour (even if you’re a solo blogger, you’re a brand). And, if that’s a complaint, it jumps right up to 72%. If you don’t respond, they’re likely to spread either negative word-of-mouth, unfollowing, or other means. While if you do respond in a timely manner:
34% are likely to buy more from you. 43% are likely to spread positive word of mouth. 38% will be more open to your advertisements. 42% will share your good work with their friends. That means not only is responding quickly good for your business now, it’s good for lead generation and the future of getting more followers.
4. Cash In On Daily Trends
It turns out there is actually an optimal day for everything on social media. Pinterest research found that different days of the week had different connotations for people. For example, starting the week off on a positive high with fitness and ending with chilled food and crafts.